The sun – typically an emblem of joy – has now become synonymous with anxiety and more frowned upon than smiled at. With summer season in full gear, the once happy thoughts associated with trips to beaches, lakes and pools has made consumers apprehensive, as the sun’s scorching rays have Americans adopting skin-first attitudes about sunbathing. A new study by Veylinx, a behavioral research company, sheds light on consumer SPF preferences, emerging skincare trends and how much consumers are...